3 Killer (Quality) Traffic Generating Techniques

There are many effective ways to drive targeted to your website traffic without having to resort to expensive pay per click. The quality of the traffic is good, and sometimes even better than those paying for clicks. Here are 3 to wet you appetite.

And these methods are… Drum roll please…

1. Article Marketing

Article marketing works great! First off, it’s free. Second, you can attract targeted traffic when your articles get ranked in Google for the specific targeted keywords that you know your potential clients and/or customers are searching for. Getting a top spot on the left side (organic search results) of Google is as (or more) valuable as getting a top spot on the right (sponsored listings via Adwords). But the difference is it is free!

Using an article directory like EzineArticles, you can target specific, low competition keywords (aka long tail keywords) and rank within days, sometimes hours. Research shows that people searching 2 or less words tend to be browsers, while those searching phrases of 3 or more words tend to know what they want and are more likely to be buyers!

2. Forum Marketing

Forum marketing is another powerful free traffic driving technique. The key lies in using a catchy signature like “List building secrets of the masters”, or “5 killer secrets to an obedient dog!” But make sure the claims are legit. Remember, it’s all about the signature!

Participate daily in a handful of forums forums within your niche. Always go where your potential customers/clients are. Not only will you get traffic, you will also get some quality backlinks to your website.

3. Social Networking Sites

This refers to the new Web 2.0 social marketing communities like FaceBook, MySpace and Twitter. Even YouTube and other video sites count as part of this category. The best part of these Social Networking Communities is the huge audience.

Millions of people participate in these sites. And these are real-life audience! A good YouTube video can get lots of viewers. If you remember “Chocolate Rain” by Tay Zonday, that now has over 32,460,229 views. This video even landed Tay a Dr. Pepper spot and a knockoff/spoof, “Chocolate Rain by Chad Vader” has over 3 million views! See the

The potential for huge amounts of free targeted traffic is great!
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How to Market Like a Rock Star!

Not quite but I’ll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics.

Dateline Sunday July 20th… So there I was indulging in a guilty pleasure… Let me back up. The first concert that I ever attended was a KISS concert in 1977 when they were at their pinnacle (I have seen them 5 times since, twice on halloween!)

Like I said, guilty pleasure… So sunday I popped in a DVD “Kiss w/ the Melbourne Symphony. Kiss, the garishly made up rock band (with tons of pop hooks) with a symphony… Should be interesting, I thought.

It’s amazing what a different perspective will do. The DVD was tons of fun (guilty pleasure, remember…) but I noticed all the sales, marketing and trainer tricks that lead singer Paul Stanley was using and realized that all the great Rock Bands do this to create the rabid, evangelist seeking following.

Acknowledge!

The first thing any good Rocker will do is acknowledge the fans and thank them: Paul Stanley on the DVD, “We had offers from a lot of Cities to play with a symphony, but we had such a great time here last time, we just had to come back!”

Giving your audience ownership: “You made this song popular, we may have written it but this song is yours!” – Yep, Paul Stanley said this too.

Wow that’s powerful!

Setting the Context

If you’re going to sell, let the audience know and get their permission first.

Never, ever lay into your sales pitch without taking the time to acknowledge your audience and getting to know them first!

This was a Tweet I received (sort of, since I can’t find the tweet or who twittered..)

At a bar-b-que: Me: beautiful day isn’t it? Other guy: Heard of Amway? Never, ever, ever!

“We’re gonna slow this next song down a bit. Is that alright with you?

Permission marketing creates loyalty!

What’s in it for me?

Again any decent trainer or marketer will lay out up front what valuable stuff is coming for the audience. “Over the next hour (or whatever) I’m going to give you/tell you about these things that will rock your world!

Paul Stanley: “We’re gonna rock your asses off!”

Now, if you make this promise, you better deliver!

Involving your Audience – leads to inclusion!

Rockers do this: Sing alongs, clap alongs.

Here’s a great example of involving the audience. In the 80’s I saw Jimmy Page of Led Zeppelin fame on tour solo. When it came time to play the Led Zepp classic “Stairway to Heaven” the singer on the tour took a break. On stage a single spotlight stayed on an empty mike. So what happened? A chorus of 15,000 + sang instead. Amazing! At that point, if we hadn’t already, we were all drinking the Koolade. Don’t leave anyone behind.

Leading Questions

“Do you wanna Rock?” – what a clever way to involve/include your audience. How about if you are marketing razors… “Has anyone ever cut themselves shaving?”

Demand a response!

Audience participation part deux: Ever heard this one? “Does anyone wanna ROCK!” then after the first response: “What?! I can’t her you!”. This, as any trainer will tell you is called “Demanding a response!”

Do you want to leave your audience out? Next time you are attending a sales meeting, seminar, teleclass, whatever, pay attention to the speaker for, in my opinion, a fatal mistake. The presenter/speaker asks a question and the audience doesn’t really respond but they move on anyway. Guess what, they just left all those non responders behind.

Go to one of T. Harv Eker’s, Tony Robbins or Alex Mandossian’s events and watch masters at keeping the audience involved at work.

Or just go to a great rock show! And when you do, pay attention, you’ll be surprised at all you can learn from a ROCKSTAR!

And remember, it doesn’t matter how many tricks you employ, if you don’t, in the end, deliver the promised “goods”!

http://www.freemarketmediagroup.com

Archive for the ‘Internet Marketing’ Category

Nobody wants to browse a web page full of text, because, let’s face facts it’s outright boring. When creating a web site, the developer has to implement in the web site components which will make the visitor come back and visit the page again. The perfect way to do this is by using web design thus making the site attractive and eventually, popular. This is form vs. function.

Web design plays an important role in marketing success. With an attractive web site, the success is guaranteed (as long as you have compelling content). Internet marketing is not all about getting as many visitors as possible but also to capture the interest of the visitor once he’s on that specific web site, so what better way to do this if not by web design?

Well, one way is to have compelling content, an authentic message and a strong, congruent marketing message!

This is where the 2 roads meet – Form & Function.

For any website to have success, it must capture a few key components:

1. Nice visual styling – The big boys (Yahoo, Google, Youtube) can get away with plain styles because the offer so much content. You and I, on the other hand, need clean, smart, even elegant design as a frame to display our compelling, rich content.
2. Easy, Intuitive Navigation – Don’t make your visitors guess how to navigate your site. Make it easy. ‘Nuff said…
3. Compelling Content – This would be informative content for site visitors. It should be keyword rich for the search engines too. Remember, stay on topic. Don’t add backpacking content to a site about hamsters…
4. Marketing Message – It doesn’t matter if your site is a personal site or business site… You are always marketing. Whether it’s to friends, family, spouses, business associates, future customers or clients, keep your message clear!
5. New Content – Visitors won’t come back to your site if nothing ever changes. Dammit get yourself a blog. It’s easy to update, there are tons of pre-designed templates (and it you want a custom designed one, we can do that for you) and did I mention that it’s easy to update? The best blog out there? WORDPRESS!
6. Truth – Nobody likes a liar… Stay true, authentic and connected to your message. People are attracted to messages that a consistent with the messenger!

A strong visual presence coupled with a strong message and compelling content will always increase you chance for online success!

http://www.freemarketmediagroup.com